Tutortree
A mobile app that connects students and tutors in the most efficient way possible.
The Challenge: Grab the attention of college students without physically advertising on campus.
The Opportunity: Use non-traditional tactics to build brand awareness and spark interaction by developing an integrated digital-based campaign to get TutorTree’s feet off the ground.
The Campaign: Create a mascot for TutorTree that emulates all things stress free. A three phase campaign that manages to make tutoring fun.
The Copy
Attach a personality to TutorTree by using an Upbeat, Caring, and Witty tone. These three elements call people to associate positive feelings with TutorTree rather than merely acknowledging it as a service.
Zoom Backgrounds
The Team
Director: Ethan Aliste
Strategists: Madeline Bedard & Julio Jaquez
Design: Jackson Reed & Emily Adelman
Art direction: Camille Feinstein & Emily Adelman
Copywriter: Myself
PM: Whitney Marks
AM: Charlotte Pla
Media: Devon Myers