A Royal Return

2020-2021 caused a major flip in the movie world—shifting blockbuster films from theaters into living rooms. This presented a different, but advantageous marketing approach for Eddie Murphy’s Coming 2 America. Leaning heavily on a digital approach, we partnered with Bleacher Report, CNN, Complex, Soundcloud, Spotify, Playstation, Reddit and US Weekly to showcase a wide range of digital ads.

Additionally, we partnered with Overheard, Tinder, and Buzzfeed to create custom executions, reaching built-in and new fanbases.

Campaign Results:

“Coming 2 America, featuring Eddie Murphy returning to the world of his 1988 comedy hit Coming to America, raised the bar for direct-to-streaming feature film releases. It was the #1 streamed movie last weekend and the #1 opening weekend of any streaming movie of the past 12 months. As Forbes’ Scott Mendelson wrote earlier this week, there are a number of factors weighing in favor of the film’s success. One of them is surely the innovative marketing approach taken by Amazon Prime Video…” – Forbes 2021

Role: Media Planner

Royal Hearings around LA, SF, & NY

Overheard Instagram accounts around the U.S. captured conversations centering around royal behaviors to re-introduce Prince Akeem (Eddie Murphey) back to America.